The shift towards sustainable living is no longer limited to eco-friendly habits or climate awareness campaigns—it’s becoming a lifestyle, especially in the world of Bollywood. Among the most vocal environmental advocates in the Indian film industry, Dia Mirza has consistently aligned her choices with her eco-conscious beliefs. Now, she’s made yet another powerful statement by purchasing the BMW iX, one of the most luxurious electric vehicles currently available in the Indian market.
A Green Statement on Four Wheels
Dia Mirza, best known for her award-winning roles in Bollywood and her deep involvement in environmental causes, has always walked the talk when it comes to sustainability. As a UNEP Goodwill Ambassador and an active voice for climate action, her latest acquisition—the BMW iX xDrive50—is more than just a vehicle. It’s a symbol of how luxury and environmental responsibility can coexist.
Priced at ₹1.39 crore (ex-showroom), the BMW iX is not just a premium car; it’s a technological marvel in the electric vehicle (EV) space. With this purchase, Dia joins a growing club of Indian celebrities like Riteish Deshmukh, Nushrratt Bharuccha, and Ibrahim Ali Khan, all of whom have chosen the BMW iX as their EV of choice. Even Union Minister Nitin Gadkari has been spotted driving the model, emphasizing its appeal across industries.
First Look: A Personal Moment Shared with the World
The news of Dia Mirza’s new ride broke through her official Instagram handle, where she shared pictures and videos of her taking delivery of the car. The images showed her joyful and excited, posing with her new EV. The moment, though personal, also stood as a public endorsement for sustainable mobility.
For an actress who’s deeply involved in social and environmental causes, choosing a fully electric luxury SUV like the BMW iX further validates her commitment to climate action beyond just words and advocacy.
What Makes the BMW iX So Special?
The BMW iX xDrive50 isn’t just an EV; it’s a bold step into the future of automotive engineering. Here’s a look at some of the standout features that make it the perfect match for someone like Dia Mirza:
1. Sleek, Futuristic Design
The BMW iX has a striking road presence with its bold kidney grille, frameless doors, and a clean, aerodynamic profile. It merges aesthetics with function, making it ideal for an urban, eco-conscious lifestyle.
2. Unique Interior Features
The cabin is a tech-lover’s dream with:
A hexagonal steering wheel, giving a futuristic driving feel A massive curved display unit that merges a 12.3-inch instrument cluster with a 14.9-inch infotainment screen, floating seamlessly over the dashboard Electrochromic panoramic glass roof that tints at the press of a button Multi-functional seats offering massage functions, memory settings, and exceptional comfort
3. Impressive Range and Power
At the heart of the iX xDrive50 lies a massive 111.5 kWh battery pack, which gives a WLTP-certified range of 635 km on a single charge. This makes it ideal not only for city driving but also for longer road trips without range anxiety.
Power is delivered through two electric motors, one on each axle, ensuring all-wheel-drive capability. Together, they produce a whopping 523 horsepower and 765 Nm of torque, allowing the SUV to accelerate from 0 to 100 km/h in just 4.6 seconds.
4. Smart Charging Options
The BMW iX also shines when it comes to flexible and fast charging. Here are the charging specs:
10% to 80% charge in 35 minutes with a 195 kW DC fast charger Same level of charge in 97 minutes with a 50 kW DC charger Full charge in 5.5 hours with a 22 kW AC charger Full charge in 11 hours using an 11 kW AC charger
These varied charging options make the iX a highly practical vehicle for urban India, where EV infrastructure is still growing but steadily improving.
Bollywood’s Slow but Steady EV Revolution
While luxury EVs are yet to become the norm in celebrity garages, a slow revolution is brewing. The narrative is shifting from petrol-guzzling supercars to green machines that offer both performance and purpose.
Actors like Riteish Deshmukh and Nushrratt Bharuccha have already embraced the trend. Now, with Dia Mirza’s addition of the BMW iX, the message is clearer than ever: EVs are no longer just functional—they’re aspirational.
In a country like India, where climate concerns are escalating and urban pollution is a daily reality, celebrity-led adoptions of EVs can influence mainstream perception and lifestyle choices. Public figures like Dia serve as eco-influencers, inspiring a shift in consumer behavior toward sustainable mobility.
Why Dia’s Choice Matters
Dia Mirza’s decision to buy an electric vehicle is not just a personal purchase; it’s a public commitment to a cause she has long supported. As a global ambassador for environmental causes, she continuously speaks about sustainability, plastic waste reduction, wildlife conservation, and green living. By choosing the BMW iX, she’s aligning her lifestyle with her words—proving that eco-conscious living doesn’t mean compromising on luxury or performance.
In an industry often criticized for excess, Dia’s move sets a powerful example—that style, sophistication, and sustainability can go hand in hand.
Looking Ahead: The Rise of Eco-Luxury
With the EV market gaining momentum in India, we can expect more celebrities and influencers to make the switch. Luxury automakers like BMW, Mercedes, Audi, and Jaguar are now offering premium electric options, combining elite status with climate responsibility.
Dia Mirza’s choice marks a new phase where celebrity influence could lead EV adoption in India—not just as a tech shift, but as a cultural and environmental evolution.
In a world seeking climate action, Dia Mirza just drove the message home—quite literally.
From screen performances to sustainability, she continues to lead with grace, impact, and now—zero emissions.
