Wellness lovers, your moment has arrived. This summer, Boots has rolled out one of its boldest expansions ever in the health and wellness category—adding over 300 new products across 18 brands to its shelves and online store. The launch, timed with Global Wellness Day, marks a major leap in Boots’ journey from traditional pharmacy to a full-fledged wellness destination.
TikTok-Famous Wellness Brands Land Exclusively at Boots
Among the new arrivals are viral sensations like Humantra and Selfish, which have taken over social platforms for their minimal, functional approach to wellness. This is the first time these two buzzy brands are available in physical stores in the UK, and Boots holds the exclusive retail rights.
The new lineup doesn’t stop there. Heavy-hitters like Absolute Collagen, Hair Gain, and The Nue Co. also join the mix—trusted names known for results-driven, supplement-based self-care.
This strategic curation ensures customers get the most in-demand products in one place—covering everything from skin health and gut balance to stress relief and immunity boosts.
Wellness in the UK Is Booming—And Boots Is Leading
According to the Global Wellness Institute (GWI), the global wellness economy is expected to grow at an 8.6% annual rate, hitting $8.5 trillion by 2027. The UK, interestingly, leads the world in wellness market growth since 2019. Brits reportedly spent an average of $3,342 per person on wellness in 2022 alone.
Boots has strategically positioned itself at the forefront of this movement. Once a destination mostly known for pharmacy needs and beauty, it’s now carving space as a comprehensive wellness hub—offering products, in-store consultations, and digital health services like its Online Doctor and free dermatology advice.
Introducing Boots’ In-House Wellness Brands: HABI & Modern Chemistry
Boots isn’t just bringing outside brands to the shelves. It has also introduced two of its own wellness-focused lines:
HABI: A fun, easy-to-use supplement range created to encourage habit formation. Products include trending ingredients like sea moss, lion’s mane, and ashwagandha, all wrapped in colorful, minimalist packaging that appeals to Gen Z and Millennials. Modern Chemistry: A more clinical, precision-formulated line targeting consumers who want scientific backing behind every capsule. Think liposomal vitamins, KSM-66 ashwagandha, and pharmacist-approved combinations designed for absorption and effect.
Both brands are cruelty-free, vegan, and backed by Boots’ legacy of trusted quality.
Boots Wellness Boxes: Curated Health Kits for Everyone
Boots has also embraced the trend of wellness curation with its limited-edition wellness boxes. Earlier this year, it dropped a customer-favorite kit for just £35 featuring products worth over £160—from Liquid I.V. electrolytes to Weleda Skin Food and Solgar supplements.
Another recent drop—the Women’s Health x Boots Wellness Edit—featured 12 full-size items across beauty and wellness, including Sol de Janeiro, collagen powders, and Boots’ bestselling No7 Vitamin C serum.
These boxes make exploring wellness trends affordable, accessible, and exciting for every consumer.
Wellness Meets Science, Social Trends, and Accessibility
Boots isn’t just throwing random wellness fads at consumers. The new product lineup is carefully selected based on customer data, social media trends, and ingredient efficacy.
Kirstie Thorley-Mitchell, Head of Wellness at Boots, explained that the expansion reflects a growing consumer desire for results-driven products that are easy to integrate into modern routines. Whether it’s sleep support, stress relief, or immune boosting—Boots wants to be the first stop.
With in-store experts available for consultations and digital tools guiding product discovery, the new wellness section doesn’t just sell—it educates and empowers.
A Shift from Beauty-First to Wellness-First Retail
This major update signals a bigger shift in Boots’ brand identity. As consumers prioritize mental clarity, energy balance, gut health, and emotional well-being, the brand is moving beyond lipstick and moisturizers.
Now, Boots offers a 360-degree wellness experience—spanning supplements, rituals, tech-integrated health, and personalized care.
From TikTok-viral hydration sticks to pharmacist-formulated adaptogens, Boots has become the place to discover what’s next in the ever-expanding wellness world.
Boots’ bold new approach proves wellness isn’t just a category—it’s a lifestyle. And the brand is making sure that whether you’re a wellness newbie or a seasoned biohacker, you’ll find your next obsession right on their shelves.
