June 14, 2025/
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Innovation often starts with a personal problem. For Bree McKeen, the founder of lingerie brand Evelyn & Bobbie, it was years of discomfort—aching shoulders, poor posture, and tension headaches from wearing traditional underwire bras. Frustrated with the lack of better options, she decided to create her own. Today, Bree holds six utility patents and is a leading example of how women can protect their ideas, scale their businesses, and challenge the gender...
