June 15, 2025/
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In the rapidly evolving world of sports marketing, a new study by women’s sports agency Parity has shed fresh light on the growing commercial influence of female athletes. The findings underscore one powerful truth: authentic endorsement from women athletes not only resonates with fans—it drives consumer behavior. This shift isn’t just about representation. It’s about credibility, connection, and consumer trust. With women’s sports viewership climbing year by year, the study offers valuable...
