In a significant move to boost women-led businesses, WE-Hub—Telangana government’s flagship initiative for women entrepreneurship—organised an impactful e-commerce workshop in Hyderabad on Friday, June 13. The event, conducted in collaboration with Flipkart, aimed to empower women entrepreneurs with the tools and knowledge required to succeed in the digital marketplace.
Held at WE-Hub’s innovation center, the workshop brought together over 100 women entrepreneurs from across Telangana. Each of them represented micro and small enterprises from diverse sectors, all seeking ways to expand their reach and increase their digital presence. This event marked a strategic push toward building inclusive economic growth through digital transformation.
Strengthening Women-Led Micro Enterprises
The primary focus of the session was to enable women-led micro-enterprises to transition smoothly into the e-commerce ecosystem. With the rise of online shopping and digital trade, having a strong e-commerce presence has become essential for small businesses. The workshop covered everything from the basics of digital selling to more advanced techniques that can help boost visibility and conversions.
Participants were given hands-on training in areas such as product listing, smart pricing strategies, catalogue management, and how to navigate Flipkart’s platform effectively. The goal was to make sure every woman entrepreneur left the session with a clear roadmap for scaling her business online.
Guidance from Industry Leaders
The workshop was led by Uha Sajja, Associate Director at WE-Hub, and Dr. Tafeem Siddiqui, Head of Public Policy at Flipkart Group. Their insights were instrumental in breaking down complex digital concepts into actionable strategies.
Uha Sajja highlighted the importance of such collaborative efforts, stating that empowering women through digital literacy and practical business tools is critical for long-term economic development. Dr. Siddiqui emphasized Flipkart’s commitment to supporting small businesses and women entrepreneurs through targeted policy initiatives and marketplace access.
Digital Literacy as a Catalyst for Growth
This initiative also aligns with broader state and national goals of improving digital literacy among women and increasing their participation in the formal economy. For many of the attending entrepreneurs, the workshop served as a first exposure to structured e-commerce training.
From understanding customer behavior to optimizing product visibility online, the session introduced women to real-world applications of technology that can fuel business growth. With Flipkart being one of India’s leading online platforms, the workshop served as a gateway for these entrepreneurs to reach national markets from local settings.
Unlocking New Opportunities
Beyond just training, the event also served as a networking hub. Women connected with like-minded business owners, exchanged ideas, and discussed potential collaborations. The atmosphere was one of motivation, innovation, and a shared drive to succeed in a digital-first economy.
The workshop is expected to have a ripple effect, encouraging more women in rural and semi-urban areas to explore digital tools and unlock new business opportunities. WE-Hub’s role in facilitating these programs reflects its ongoing mission to reduce entry barriers for women in entrepreneurship.
Final Thought
The WE-Hub and Flipkart e-commerce workshop in Hyderabad is more than just a training session—it’s a turning point for women-led businesses in Telangana. By combining practical knowledge, mentorship, and access to digital platforms, the initiative is giving women entrepreneurs the tools they need to thrive in today’s competitive online economy. As more such collaborations take shape, the future of women entrepreneurship in India looks more connected, confident, and digitally driven.
